P3

Advertising:
Facebook's popularity allows it to feature and host a whole load of advertisements and makes it a prime place for businesses to advertise. a lot of the advertisements you see on Facebook will be determined by your cookies, the reason they use this is to make the advertisement appeal to each individual user.

People have to pay money to get their business's advertisement seen on Facebook, The cost is usually determined by how much the advertising platforms advertise your advert.

Viral Marketing

Businesses can use social media to advertise their products and services e.. an ad before a YouTube video or a basic advertisement on Facebook. Facebook has 1.71 billion monthly active users, twitter has 313 million monthly active users, Instagram has 500 million monthly active users. so these social media are great places for advertisements. Social media can be a very powerful tool for businesses to advertise on when you take into account if your ad goes viral. viral marketing or viral advertising are marketing techniques.

For businesses a measurable benefit of a video that goes viral is that they can receive millions of views as they are shared on social media sites, re posted to blogs, sent in emails and so on. An example of a viral ad campaign is the 2010 Old spice commercial which was a comedy video which has been viewed 53,206,107 times from 2010-2016. As a result of the video going viral old spice gained notoriety and increased brand awareness, the add also won a primetime emmie award for outstanding commercial.
 


Product service reviews:
Product review sites are websites that review and compare other websites, businesses, products.

This example can encourage growth in businesses because of the reviews and stars. When people want a product or service these sites make it easy and convenient to find the best price for what you want e.g. a hotel. the way they structure what results you get is by the best price or star rating. So it's free advertising for your business the effectiveness of the advertisement is increased if it is rated highly. the image below shows a hotel comparison site.